E-commerce Entry Intelligence

Know your market
before you enter it

Most sellers lose before they launch — not because they didn't work hard, but because they entered the wrong market on the wrong platform with the wrong expectations.

The eSellerFit Model
Human Capabilities · Capital · Execution · Risk tolerance
×
Opportunity Product · Market conditions · Platform dynamics
= Entry Strategy
What to sell · Where · How to enter · What risks to manage
How It Works

Diagnose first.
Then decide.

Three free tools evaluate you and your market. One paid product synthesises both into a complete entry decision.

01

Understand yourself

Your capital, risk tolerance, execution ability, and brand instincts determine which e-commerce model you're built for.

02

Understand your market

Demand, supply pressure, advertising costs, and margin structure determine whether your category is worth entering right now.

03

Understand your platform fit

Amazon, Shopify, Etsy, and Walmart reward different seller profiles. Your fit score shows where you have a structural advantage.

Free Diagnostic Tools

Three tools.
One complete picture.

Each tool gives you directional insight. Together they create the complete input for your Entry Strategy.

Seller Profile · Free

Who are you as a seller?

19 questions across budget, risk tolerance, execution discipline, and marketing instinct. Diagnoses the Human side of the equation.

"Based on your answers, your profile is best suited to an operations-first platform entry."
Take the assessment
In your Entry Strategy, we use this profile to match you to a specific category and platform with verified data.
Market Pressure · Free

How competitive is your market?

12 signals across demand, supply density, advertising cost, and margin structure. Shows you what you're walking into.

"The questions you can't answer are as important as the ones you can."
Scan your market
In your Entry Strategy, we verify your signals using Helium 10 and Jungle Scout data.
Marketplace Fit · Free

Which platform are you built for?

12 questions across operations, brand requirements, capital, and timeline. Scores your fit against Amazon, Shopify, Etsy, and Walmart.

"A fit score per platform, not just a single winner. The gaps matter."
Check your platform fit
In your Entry Strategy, platform selection is verified against your specific product category and market conditions.
Core Product

The Entry Strategy

Not a report. Not a consultation. A complete decision framework on how to enter e-commerce — built from your profile and verified market data.

Entry Strategy Dossier
What's inside
Written document + 60-minute session
01
Your Seller Profile — Interpreted
Your SP scores explained in context of your specific situation and goals.
02
Market Reality — Verified Data
Your category re-scored using Helium 10 + Jungle Scout. Real demand, real CPC, real competition density.
03
Marketplace Fit — Platform Selection
Which platform fits your profile AND your market — with the fee structure and ad requirements calculated.
04
Your Entry Strategy
What to sell · where to enter · how to position · what to do first.
05
Risk Register + 90-Day Roadmap
Top 3 risks and how to manage them. A sequenced action plan for the first 90 days.
If you've used the free tools
Entry Strategy — Funnel
You've already diagnosed yourself and your market. The Entry Strategy synthesises both with verified data and delivers a complete plan.

$449 · Written dossier + 60-min session
If you're starting fresh
Entry Strategy — Cold
Full intake included. We run the complete analysis from scratch — Seller Profile, market research, platform fit — and deliver the same complete dossier.

$549 · Full intake + written dossier + 60-min session
Best value
SP Session + Entry Strategy Bundle
Start with a Seller Profile session ($89) to build foundation, then move to your Entry Strategy. Bundle price saves $39 and removes the gap between steps.

$499 total · within 30 days
Start with the free tools
Run all three free calculators first. They take 15 minutes total and give you the inputs your Entry Strategy is built from.
Start with Seller Profile →
Free · No credit card · Takes 15 minutes
Pricing

Simple. No fragmentation.

Every paid product feeds into or extends the Entry Strategy. Nothing is sold separately just to create more line items.

Free
Diagnostic Tools
$0
Three calculators
  • Seller Profile (19 questions)
  • Market Pressure Scanner (12 signals)
  • Marketplace Fit Calculator (12 questions)
  • Directional results only
Optional
SP Deep-Dive
$89
45–60 min call
  • Profile scores interpreted in context
  • Seller archetype identified
  • Strategic implications explained
  • Clear next steps defined
Can be bundled with Entry Strategy for $499 total.
Core Product
Entry Strategy
$449–$549
Dossier + 60-min session
  • $449 for funnel clients (used free tools)
  • $549 for cold entry (no prior tools)
  • Verified market data (Helium 10 + Scout)
  • Complete entry decision framework
  • 90-day execution roadmap
Post-Launch
Advisory Retainer
$297+/mo
Ongoing support
  • Monthly strategy vs. reality review
  • Market re-scans as conditions change
  • Available after Entry Strategy + launch
  • Three tiers: $297 · $497 · $797/mo
Only relevant once you're live with real sales data.
Advisory Retainer

Your strategy is the map.
The retainer is the navigation.

Once you've launched and have real data, ongoing advisory support connects your actual numbers back to your entry strategy — and adjusts the plan as markets shift.

Launch Support
Essential
$297 / month
  • Monthly 30-min strategy review
  • Strategy vs. actual performance check
  • Priority email support
Best for: sellers in first 3 months post-launch
Growth
Growth
$497 / month
  • Bi-weekly 30-min sessions
  • Market re-scan every 90 days
  • Competitor monitoring
  • Strategy adjustments as needed
Best for: sellers with first sales data and scaling questions
Scale
Scale
$797 / month
  • Weekly 30-min sessions
  • Full MP re-scan monthly
  • Ongoing competitor intelligence
  • Platform expansion advisory
Best for: sellers with consistent revenue actively scaling