This Privacy Policy applies to the eSellerFit website, free tools, consultations, and paid services. For a paid booking, the version of this Privacy Policy in effect at the time of booking will govern that booking, unless a later update is required by law or is more favorable to the client.
§1 Information We Collect
Information you provide directly:
- name, email address, phone number, and contact details;
- business information you choose to submit, such as product category, business stage, capital range, marketplace experience, and goals;
- responses to assessments, forms, and intake questionnaires;
- information shared during emails, calls, Zoom meetings, or support requests;
- billing contact information and transaction details associated with a purchase.
Information collected automatically:
- IP address;
- browser type, device type, operating system, and similar technical information;
- pages visited, timestamps, links clicked, referring pages, and general website usage data;
- cookies and similar technologies used for site operation, analytics, and security.
Information from third parties:
- payment processors such as Stripe;
- scheduling or calendar tools;
- video platforms such as Zoom;
- website analytics or hosting providers.
We do not store full payment card numbers. Payment card processing is handled by third-party processors.
§2 How We Use Information
We may use personal information to:
- provide and deliver services;
- process payments and maintain transaction records;
- schedule calls and communicate with you;
- respond to questions and support requests;
- operate, secure, troubleshoot, and improve the website and services;
- prevent fraud, abuse, unauthorized access, and misuse;
- maintain business records;
- send service-related notices;
- send marketing communications where permitted by law or where you have opted in; and
- comply with legal obligations and enforce agreements.
§3 U.S. Operations
eSellerFit is a U.S.-based business. This Privacy Policy is written primarily for a U.S. small-business service model. If you access the services from outside the United States, you understand that your information may be transferred to and processed in the United States.
§4 How We Share Information
We do not sell personal information for money. We do not rent personal information to third parties for their own direct marketing.
We may disclose personal information:
- to payment processors, hosting providers, analytics providers, scheduling tools, video platforms, email providers, and similar service providers that help us operate the business, each of which is subject to contractual confidentiality and data protection obligations;
- to lawyers, accountants, insurers, auditors, or professional advisors bound by legal or professional duties of confidentiality;
- in connection with a merger, sale, financing, reorganization, or transfer of all or part of the business;
- to comply with law, subpoena, court order, governmental request, or legal process; or
- to protect rights, property, safety, or enforce agreements.
We may use and disclose aggregated or de-identified information that does not reasonably identify an individual.
§5 Cookies and Tracking
We use cookies and similar technologies for core functionality, analytics, fraud prevention, and performance monitoring.
Most browsers allow you to block or delete cookies through browser settings. If you disable cookies, some site functions may not work correctly.
If we later use advertising, retargeting, or similar tracking technologies, this Privacy Policy may be updated to reflect those practices.
§6 Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including to provide services, maintain records, resolve disputes, enforce agreements, and comply with legal, accounting, tax, and operational requirements.
| Inquiry and lead information | Typically up to 24 months unless longer retention is needed for business records |
| Booking, transaction, and contract records | Typically up to 7 years |
| Assessment submissions and intake materials | Typically up to 5 years, unless deletion is required sooner or retention is reasonably needed |
| Marketing opt-in records | Until you unsubscribe, plus a reasonable period to maintain suppression records |
Retention periods may be extended where reasonably necessary for legal claims, audits, fraud prevention, or compliance.
§7 Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No system is completely secure, and we cannot guarantee absolute security.
If we become aware of a breach affecting personal information, we will respond in a manner we believe is appropriate under applicable law.
§8 Your Privacy Choices
You may:
- request access to personal information we hold about you;
- request correction of inaccurate personal information;
- request deletion of personal information, subject to legal and operational exceptions;
- opt out of marketing emails by using the unsubscribe link or contacting us; and
- request information about our data practices.
We may need to verify your identity before acting on a request. We may deny or limit a request where permitted by law.
To make a request, email: contact@esellerfit.com
§9 California Privacy Notice
If you are a California resident, you may have rights under California law, subject to applicable exceptions, including:
- the right to know categories of personal information collected, used, disclosed, or shared;
- the right to request deletion;
- the right to request correction;
- the right to opt out of certain sharing, if applicable;
- the right to limit the use of sensitive personal information, if applicable; and
- the right not to receive discriminatory treatment for exercising privacy rights.
At present, eSellerFit does not sell personal information for money and does not knowingly use sensitive personal information for purposes that would typically trigger a separate right to limit under California law beyond what is necessary to provide requested services.
Authorized agents may make requests on behalf of California residents if they provide appropriate written authorization and identity verification information.
California requests may be sent to: contact@esellerfit.com with the subject line "California Privacy Request."
§10 Children's Privacy
The services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will delete it as required by law.
§11 Third-Party Links
The website or materials may link to third-party websites or services. We are not responsible for their privacy practices. Review the privacy policies of those third parties before providing information.
§12 Changes to This Policy
We may update this Privacy Policy from time to time for future use or future bookings by posting an updated version and updating the "Last Updated" date. For material changes, we may provide additional notice by email or by a prominent notice on our website. Unless required by law, changes apply prospectively, not retroactively.
§13 Contact
eSellerFit LLC
Email: contact@esellerfit.com
Subject line: Privacy Inquiry